Portfolio Management For New Products

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Brand: Basic Books
SKU: DADAX0201328143
ISBN : 9780201328141
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Portfolio Management For New Products

In today’s business climate, where speed-to-market is paramount and there’s no margin for error, companies who fail to excel at new products stand no chance of survival. Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products.In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio?investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise. Portfolio Management for New Products, is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings those products to market. This book clarifies the decision-making process, demystifies R&D, and puts corporations on track to understanding and developing the strategies necessary to succeed in the highly competitive and volatile world of product development.

Specifications of Portfolio Management For New Products

GENERAL
AuthorRobert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt
BindingHardcover
LanguageEnglish
ISBN-100201328143
ISBN-139780201328141
PublisherBasic Books
Number Of Pages256
Publication Date1998-03-25
DIMENSIONS
Height0.89 inch.
Length9.47 inch.
Width6.36 inch.
Weight1.05 pounds.

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