Positioning: The Battle For Your Mind, 20th Anniversary Edition

Brand: McGraw-Hill Education
SKU: DADAX0071359168
ISBN : 9780071359160
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Positioning: The Battle for Your Mind, 20th Anniversary Edition

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”?David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?including tens of thousands of Ries and Trout groupies, worldwide?the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Specifications of Positioning: The Battle for Your Mind, 20th Anniversary Edition

GENERAL
AuthorAl Ries, Jack Trout
BindingHardcover
LanguageEnglish
Edition3
ISBN-109780071359160
ISBN-139780071359160
PublisherMcGraw-Hill Education
Number Of Pages272
Publication Date2001-01-18
DIMENSIONS
Height8.3 inch.
Length7.7 inch.
Width1.1 inch.
Weight1.25 pounds.

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