Positioning: The Battle For Your Mind

Brand: McGraw-Hill Education
SKU: DADAX0071373586
ISBN : 9780071373586
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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

Specifications of Positioning: The Battle for Your Mind

GENERAL
AuthorAl Ries, Jack Trout
BindingPaperback
LanguageEnglish
Edition1
ISBN-100071373586
ISBN-139780071373586
PublisherMcGraw-Hill Education
Number Of Pages224
Publication Date2001-01-03
DIMENSIONS
Height8 inch.
Length5.4 inch.
Width0.6 inch.
Weight0.71 pounds.

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