Preface To Marketing Management With Powerweb

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Brand: McGraw-Hill/Irwin
SKU: DADAX0072834811
ISBN : 0072834811

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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Author : J. Paul Peter
ISBN : 0072834811
Language : English
No of Pages : 280
Edition : 9
Publication Date : 5/21/2002
Format/Binding : Paperback
Book dimensions : 9.8x7.5x0.5
Book weight : 0.03

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