Preface To Marketing Management With PowerWeb

Brand: McGraw-Hill/Irwin
SKU: DADAX0072834811
ISBN : 9780072834819
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Preface to Marketing Management with PowerWeb

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Specifications of Preface to Marketing Management with PowerWeb

GENERAL
AuthorJ. Paul Peter, Jr, James H Donnelly
BindingPaperback
LanguageEnglish
Edition9
ISBN-100072834811
ISBN-139780072834819
PublisherMcGraw-Hill/Irwin
Number Of Pages280
Publication Date2002-05-21
DIMENSIONS
Height10 inch.
Length7.9 inch.
Width0.52 inch.
Weight3.45 pounds.

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