Product Management (McGraw-Hill/Irwin Series In Marketing)

Brand: McGraw-Hill/Irwin
SKU: DADAX0072865989
ISBN : 9780072865981
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Product Management (McGraw-Hill/Irwin Series in Marketing)

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.

Specifications of Product Management (McGraw-Hill/Irwin Series in Marketing)

GENERAL
AuthorDonald Lehmann, Russell Winer
BindingHardcover
LanguageEnglish
Edition4
ISBN-100072865989
ISBN-139780072865981
PublisherMcGraw-Hill/Irwin
Number Of Pages512
Publication Date2004-08-01
DIMENSIONS
Height9 inch.
Length7 inch.
Width1 inch.
Weight2.05 pounds.

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