Product Management (McGraw-Hill/Irwin Series in Marketing)
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.
Specifications of Product Management (McGraw-Hill/Irwin Series in Marketing)
|Author||Donald Lehmann, Russell Winer|
|Number Of Pages||512|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: