Product Management (mcgraw-hill/irwin Series In Marketing)

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Brand: McGraw-Hill/Irwin
SKU: DADAX0072865989
ISBN : 0072865989

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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today�s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a �hands-on� approach toward preparing graduates to assume the position of product manager.
Author : Donald Lehmann
ISBN : 0072865989
Language : English
No of Pages : 512
Edition : 4
Publication Date : 8/1/2004
Format/Binding : Hardcover
Book dimensions : 9.2x7.6x0.9
Book weight : 0.02

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