Product Strategy For High Technology Companies

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Brand: McGraw-Hill Education
SKU: DADAX0071362460
ISBN : 0071362460

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One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author : Michael McGrath
ISBN : 0071362460
Language : English
No of Pages : 400
Edition : 2nd
Publication Date : 10/12/2000
Format/Binding : Hardcover
Book dimensions : 9.06x6.38x1.26
Book weight : 0.02

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