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Product Strategy For High Technology Companies
Publisher: PRENTICE HALL
SKU: DADAX0071362460
ISBN : 9780071362467
Condition : New
SKU: DADAX0071362460
ISBN : 9780071362467
Condition : New
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$17.51
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Product Strategy for High Technology Companies
One of the key determinants of success for today’s high-technology companies is product strategy?and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on Internet businesses?define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Specifications of Product Strategy for High Technology Companies
| GENERAL | |
|---|---|
| Author | Michael McGrath |
| Binding | Hardcover |
| Language | English |
| Edition | 2nd |
| ISBN-10 | 0071362460 |
| ISBN-13 | 9780071362467 |
| Publisher | McGraw-Hill Education |
| Number Of Pages | 400 |
| Publication Date | 2000-10-12 |
| DIMENSIONS | |
|---|---|
| Height | 9.3 inch. |
| Length | 6.3 inch. |
| Width | 1.22 inch. |
| Weight | 1.59 pounds. |
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