Professional Services: Text And Cases

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Brand: McGraw-Hill/Irwin
SKU: DADAX0072559209
ISBN : 9780072559200
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Professional Services: Text and Cases

DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that span these industries broadly. Although much has been researched and written about managing service firms generally (e.g., food service, hotels, banking and other consumer services), very little has been compiled on managing professional services. Professional Service firms have a highly educated employee base and these firms offer both consumer and commercial services that involve managing, supporting and improving their clients' intellectual assets. Delong and Nanda have developed this text to demonstrate to students the unique challenges and opportunities attendant upon this market segment of our economy.

Specifications of Professional Services: Text and Cases

GENERAL
AuthorThomas J. DeLong, Ashish Nanda
BindingHardcover
LanguageEnglish
Edition1
ISBN-100072559209
ISBN-139780072559200
PublisherMcGraw-Hill/Irwin
Number Of Pages576
Publication Date2002-12-23
DIMENSIONS
Height9.4 inch.
Length7.6 inch.
Width1 inch.
Weight2.25 pounds.

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