Promotion In The Merchandising Environment 2nd Edition

21.92 Brand New 5 In stock! Order now!
Brand: Fairchild Books
SKU: DADAX156367551X
ISBN : 156367551X

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   

Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.

Author : Kristen K. Swanson
ISBN : 156367551X
Language : English
No of Pages : 560
Edition : 2
Publication Date : 8/10/2007
Format/Binding : Hardcover
Book dimensions : 10.2x8.4x1.3
Book weight : 0.03

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: