Public Relations In Schools (4th Edition)

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Brand: Prentice Hall
SKU: DADAX0131747975
ISBN : 9780131747975
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Public Relations in Schools (4th Edition)

With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.   Beginning with the organizational characteristics of public relations this text  offers coverage of  specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.

Specifications of Public Relations in Schools (4th Edition)

GENERAL
AuthorTheodore J. Kowalski
BindingHardcover
LanguageEnglish
Edition4
ISBN-100131747975
ISBN-139780131747975
PublisherPrentice Hall
Number Of Pages408
Publication Date2007-01-13
DIMENSIONS
Height8.96 inch.
Length8.02 inch.
Width1.15 inch.
Weight1.8 pounds.

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