Public Relations: Strategies And Tactics (10th Edition)

Brand: Pearson
SKU: DADAX0205770886
ISBN : 9780205770885
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Public Relations: Strategies and Tactics (10th Edition)

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Specifications of Public Relations: Strategies and Tactics (10th Edition)

GENERAL
AuthorDennis L. Wilcox, Glen T. Cameron
BindingHardcover
LanguageEnglish
Edition10
ISBN-100205770886
ISBN-139780205770885
PublisherPearson
Number Of Pages624
Publication Date2011-01-29
DIMENSIONS
Height10 inch.
Length7.8 inch.
Width1.3 inch.
Weight2.65 pounds.

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