Public Relations: Strategies And Tactics (10th Edition)

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Brand: Pearson
SKU: DADAX0205770886
ISBN : 0205770886

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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Author : Dennis L. Wilcox
ISBN : 0205770886
Language : English
No of Pages : 624
Edition : 10
Publication Date : 1/29/2011
Format/Binding : Hardcover
Book dimensions : 10.2x8x1
Book weight : 0.03

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