Public Relations: Strategies And Tactics (9th Edition)

Brand: Allyn & Bacon
SKU: DADAX020558148X
ISBN : 9780205581481
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Public Relations: Strategies and Tactics (9th Edition)

Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Specifications of Public Relations: Strategies and Tactics (9th Edition)

GENERAL
AuthorDennis L. Wilcox, Glen T. Cameron
BindingHardcover
LanguageEnglish
Edition9
ISBN-10020558148X
ISBN-139780205581481
PublisherAllyn & Bacon
Number Of Pages612
Publication Date2008-02-16
DIMENSIONS
Height9.99 inch.
Length7.94 inch.
Width1.12 inch.
Weight3 pounds.

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