Public Relations: The Profession And The Practice

Brand: McGraw-Hill Education
SKU: DADAX0073378879
ISBN : 9780073378879
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Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

Specifications of Public Relations: The Profession and the Practice

GENERAL
AuthorDan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
BindingPaperback
LanguageEnglish
Edition3
ISBN-100073378879
ISBN-139780073378879
PublisherMcGraw-Hill Education
Number Of Pages456
Publication Date2008-11-18
DIMENSIONS
Height9.9 inch.
Length8 inch.
Width0.7 inch.
Weight1.65 pounds.

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