Public Relations: The Profession And The Practice

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Publisher: Macmillan USA
SKU: DADAX0073512052
ISBN : 9780073512051
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Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Specifications of Public Relations: The Profession and the Practice

GENERAL
AuthorDan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
BindingPaperback
LanguageEnglish
Edition4
ISBN-100073512052
ISBN-139780073512051
PublisherMcGraw-Hill Education
Number Of Pages432
Publication Date2011-06-15
DIMENSIONS
Height9.9 inch.
Length8 inch.
Width0.7 inch.
Weight1.7 pounds.

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