Public Relations: The Profession And The Practice

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Brand: McGraw-Hill Education
SKU: DADAX0073512052
ISBN : 0073512052

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Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
Author : Dan Lattimore
ISBN : 0073512052
Language : English
No of Pages : 448
Edition : 4
Publication Date : 6/15/2011
Format/Binding : Paperback
Book dimensions : 10.16x8.19x1.02
Book weight : 0.02

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