Qualitative Methods In Business Research (introducing Qualitative Methods Series)

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Brand: SAGE Publications Ltd
SKU: DADAX1412903173
ISBN : 1412903173

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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Author : P Eriksson
ISBN : 1412903173
Language : English
No of Pages : 352
Publication Date : 4/14/2008
Format/Binding : Paperback
Book dimensions : 9.4x6.7x0.8
Book weight : 0.01

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