Readings In Account Planning (the Copy Workshop)

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Brand: Routledge
SKU: DADAX1887229361
ISBN : 1887229361

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A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

Author : Hart Weichselbaum
ISBN : 1887229361
Language : English
No of Pages : 328
Edition : 1
Publication Date : 4/4/2008
Format/Binding : Paperback
Book dimensions : 9.9x6.9x0.7
Book weight : 0.01

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