Readings In Account Planning (The Copy Workshop)

Brand: Routledge
SKU: DADAX1887229361
ISBN : 9781887229364
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Readings in Account Planning (The Copy Workshop)

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

Specifications of Readings in Account Planning (The Copy Workshop)

GENERAL
BindingPaperback
LanguageEnglish
Edition1
ISBN-101887229361
ISBN-139781887229364
PublisherRoutledge
Number Of Pages328
Publication Date2008-04-04
DIMENSIONS
Height10 inch.
Length0.75 inch.
Width7 inch.
Weight1.35 pounds.

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