Readings in Account Planning (The Copy Workshop)
A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.
Specifications of Readings in Account Planning (The Copy Workshop)
|Number Of Pages||328|
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