Research Methods In Business Studies (4th Edition)

Brand: Prentice Hall
SKU: DADAX0273712047
ISBN : 9780273712046
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Research Methods in Business Studies (4th Edition)

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides  

Specifications of Research Methods in Business Studies (4th Edition)

GENERAL
AuthorPervez Ghauri, Kjell Gronhaug
BindingPaperback
LanguageEnglish
Edition4
ISBN-100273712047
ISBN-139780273712046
PublisherPearson
Number Of Pages288
Publication Date2010-09-18
DIMENSIONS
Height9.4 inch.
Length6.7 inch.
Width0.8 inch.
Weight1.1 pounds.

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