A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.Â It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
Author : Pervez Ghauri
ISBN : 0273712047
Language : English
No of Pages : 288
Edition : 4
Publication Date : 9/18/2010
Format/Binding : Paperback
Book dimensions : 9.37x6.69x0.71
Book weight : 0.01
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