Retail Buying: From Basics To Fashion, 4th Edition

Brand: Fairchild Pubns
SKU: DADAX1609012771
ISBN : 9781609012779
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Retail Buying: From Basics to Fashion, 4th Edition

This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities -- drawn from real-world merchandising and incorporating current trends -- give students the opportunity to apply critical skills as they would in a professional environment.

Specifications of Retail Buying: From Basics to Fashion, 4th Edition

GENERAL
AuthorRichard Clodfelter
BindingPaperback
LanguageEnglish
Edition4 Pap/Cdr
ISBN-101609012771
ISBN-139781609012779
PublisherFairchild Pubns
Number Of Pages560
Publication Date2012-07-17
DIMENSIONS
Height9.24 inch.
Length7.36 inch.
Width1.47 inch.
Weight2.55 pounds.

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