Retail Management: A Strategic Approach

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Brand: Prentice Hall
SKU: DADAX0131870165
ISBN : 0131870165

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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

Author : Barry Berman
ISBN : 0131870165
Language : English
No of Pages : 704
Edition : 10th
Publication Date : 4/1/2006
Format/Binding : Hardcover
Book dimensions : 10.94x8.66x1.26
Book weight : 0.04

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