Retailing Management

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Brand: McGraw-Hill Education
SKU: DADAX0073530026
ISBN : 9780073530024
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Retailing Management

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.

Specifications of Retailing Management

GENERAL
AuthorMichael Levy, Barton Weitz
BindingHardcover
LanguageEnglish
Edition8
ISBN-100073530026
ISBN-139780073530024
PublisherMcGraw-Hill Education
Number Of Pages704
Publication Date2011-01-19
DIMENSIONS
Height10.9 inch.
Length8.8 inch.
Width1.1 inch.
Weight3.57 pounds.

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