Selling: Building Partnerships

Brand: McGraw-Hill/Irwin
SKU: DADAX0073530018
ISBN : 9780073530017
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Selling: Building Partnerships

Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Specifications of Selling: Building Partnerships

GENERAL
AuthorStephen Castleberry, John Tanner
BindingHardcover
LanguageEnglish
Edition8
ISBN-100073530018
ISBN-139780073530017
PublisherMcGraw-Hill/Irwin
Number Of Pages576
Publication Date2010-11-17
DIMENSIONS
Height10.3 inch.
Length8 inch.
Width1.1 inch.
Weight2.7 pounds.

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