Selling: Building Partnerships

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Brand: McGraw-Hill/Irwin
SKU: DADAX0073530018
ISBN : 0073530018

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Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
Author : Stephen Castleberry
ISBN : 0073530018
Language : English
No of Pages : 576
Edition : 8
Publication Date : 11/17/2010
Format/Binding : Hardcover
Book dimensions : 10.1x8x1
Book weight : 0.03

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