Selling Hospitality: A Situational Approach (Hospitality And Tourism)

Brand: Delmar Cengage Learning
SKU: DADAX1401832814
ISBN : 9781401832810
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Selling Hospitality: A Situational Approach (Hospitality and Tourism)

Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.

Specifications of Selling Hospitality: A Situational Approach (Hospitality and Tourism)

GENERAL
AuthorRichard G. McNeill, John C. Crotts
BindingHardcover
LanguageEnglish
Edition1
ISBN-101401832814
ISBN-139781401832810
PublisherDelmar Cengage Learning
Number Of Pages352
Publication Date2005-08-18
DIMENSIONS
Height0.73 inch.
Length9.62 inch.
Width7.46 inch.
Weight1.63 pounds.

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