Selling Hospitality: A Situational Approach (hospitality And Tourism)

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Brand: Delmar Cengage Learning
SKU: DADAX1401832814
ISBN : 1401832814

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Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
Author : Richard G. McNeill
ISBN : 1401832814
Language : English
No of Pages : 352
Edition : 1
Publication Date : 8/18/2005
Format/Binding : Hardcover
Book dimensions : 9.29x7.64x0.71
Book weight : 0.02

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