Services Marketing (5th Edition)

32.36 Brand New 5 In stock! Order now!
Brand: McGraw-Hill/Irwin
SKU: DADAX0073380938
ISBN : 0073380938

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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Author : Valarie A. Zeithaml
ISBN : 0073380938
Language : English
No of Pages : 736
Edition : 5
Publication Date : 5/23/2008
Format/Binding : Hardcover
Book dimensions : 10.08x8.19x1.34
Book weight : 0.03

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