Services Marketing (5th Edition)

Brand: McGraw-Hill/Irwin
SKU: DADAX0073380938
ISBN : 9780073380933
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Services Marketing (5th Edition)

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Specifications of Services Marketing (5th Edition)

GENERAL
AuthorValarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
BindingHardcover
LanguageEnglish
Edition5
ISBN-100073380938
ISBN-139780073380933
PublisherMcGraw-Hill/Irwin
Number Of Pages736
Publication Date2008-05-23
DIMENSIONS
Height10.1 inch.
Length8.5 inch.
Width1.1 inch.
Weight3.31 pounds.

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