Short Course In Iternational Business Culture

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Brand: World Trade Press
SKU: DADAX1885073542
ISBN : 1885073542

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Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short course in international business culture contains chapters on: - Understanding cultural difference
- Basic cultural types
- Etiquette and protocol
- Non- verbal communication
- Cultural issues for businesswomen
- Gift giving
- Humor across cultures
- Corporate culture vs. Natural culture
- The cross-cultural team
- Glossary and bibliography
Author : Charles Mitchell
ISBN : 1885073542
Language : English
No of Pages : 184
Publication Date : 1999-11
Format/Binding : Paperback
Book dimensions : 9.7x6.9x0.6
Book weight : 0.01

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