SPIN Selling

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Publisher: Thorsons
SKU: DADAX0070511136
ISBN : 9780070511132
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SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

Specifications of SPIN Selling

GENERAL
AuthorNeil Rackham
BindingHardcover
LanguageEnglish
Edition1st
ISBN-100070511136
ISBN-139780070511132
PublisherMcGraw-Hill
Number Of Pages197
Publication Date1988-05-01
DIMENSIONS
Height9.3 inch.
Length6.3 inch.
Width0.68 inch.
Weight1.01 pounds.

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