Sport Marketing - 3rd Edition
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.
Specifications of Sport Marketing - 3rd Edition
|Author||Bernard Mullin, Stephen Hardy, William Sutton|
|Number Of Pages||552|
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