Sport Marketing - 3rd Edition

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Publisher: Macmillan/McGraw-Hill
SKU: DADAX0736060529
ISBN : 9780736060523
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Sport Marketing - 3rd Edition

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Specifications of Sport Marketing - 3rd Edition

GENERAL
AuthorBernard Mullin, Stephen Hardy, William Sutton
BindingHardcover
LanguageEnglish
Edition3
ISBN-100736060529
ISBN-139780736060523
PublisherHuman Kinetics
Number Of Pages552
Publication Date2007-03-20
DIMENSIONS
Height1.54 inch.
Length10.99 inch.
Width8.7 inch.
Weight3.65 pounds.

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