Sports And Entertainment Marketing

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Brand: South-Western Educational Pub
SKU: DADAX053844049X
ISBN : 9780538440493
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Sports and Entertainment Marketing

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Specifications of Sports and Entertainment Marketing

GENERAL
AuthorKen Kaser, Dotty B. Oelkers
BindingHardcover
LanguageEnglish
Edition2
ISBN-10053844049X
ISBN-139780538440493
PublisherSouth-Western Educational Pub
Number Of Pages344
Publication Date2004-05-14
DIMENSIONS
Height0.78 inch.
Length10.92 inch.
Width8.68 inch.
Weight2.15 pounds.

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