Sports And Entertainment Marketing

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Brand: South-Western Educational Pub
SKU: DADAX053844049X
ISBN : 053844049X

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Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Author : Ken Kaser
ISBN : 053844049X
Language : English
No of Pages : 344
Edition : 2
Publication Date : 5/14/2004
Format/Binding : Hardcover
Book dimensions : 11x8.6x0.7
Book weight : 0.02

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