Understand the business of sports through a practitionerâ€™s perspective.
Written from the perspective of those whoâ€™ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.
Author : Michael Fetchko
ISBN : 0132135469
Language : English
No of Pages : 416
Edition : 1
Publication Date : 8/5/2012
Format/Binding : Hardcover
Book dimensions : 10.94x8.74x0.79
Book weight : 0.02
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