Sports Marketing: A Strategic Perspective

25.85 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0131440772
ISBN : 0131440772

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Author : Matthew Shank
ISBN : 0131440772
Language : English
No of Pages : 624
Edition : 3rd
Publication Date : 10/11/2004
Format/Binding : Hardcover
Book dimensions : 10.1x7.9x0.9
Book weight : 0.03

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: