Storyselling For Financial Advisors : How Top Producers Sell

Brand: Kaplan Publishing
SKU: DADAX0793136644
ISBN : 9780793136643
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Storyselling for Financial Advisors : How Top Producers Sell

Learn what makes a client trust you to be their financial advisor. 

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Specifications of Storyselling for Financial Advisors : How Top Producers Sell

GENERAL
AuthorScott West, Mitch Anthony, Mitch Anthony
BindingHardcover
LanguageEnglish
ISBN-100793136644
ISBN-139780793136643
PublisherKaplan Publishing
Number Of Pages246
Publication Date2000-01-12
DIMENSIONS
Height9 inch.
Length7.25 inch.
Width0.8 inch.
Weight1.2 pounds.

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