Strategic Brand Managment: Building, Measuring, And Managing Brand Equity

Brand: Pearson Education Limited
SKU: DADAX0273779419
ISBN : 9780273779414
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Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Specifications of Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

GENERAL
Authorby Kevin Keller (Author)
BindingPaperback
LanguageEnglish
Edition4
ISBN-100273779419
ISBN-139780273779414
PublisherPearson Education Limited
Publication Date2012
DIMENSIONS
Height10.83 inch.
Length8.43 inch.
Width0.87 inch.
Weight2.47 pounds.

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