Strategic Brand Management

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Brand: Pearson Education Limited
SKU: DADAX0273779419
ISBN : 0273779419

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For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
Author : Kevin Lane Keller
ISBN : 0273779419
Language : English
No of Pages : 600
Edition : Global ed of 4th revised ed
Publication Date : 10/29/2012
Format/Binding : Paperback
Book dimensions : 10.87x8.5x0.79
Book weight : 0.02

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