Strategic Communication In Business And The Professions (6th Edition)

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Brand: Allyn & Bacon
SKU: DADAX0205561209
ISBN : 0205561209

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Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

Author : Dan O'Hair
ISBN : 0205561209
Language : English
No of Pages : 465
Edition : 6
Publication Date : 3/12/2007
Format/Binding : Paperback
Book dimensions : 9.9x7.9x0.8
Book weight : 0.02

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