Strategic Copywriting: How to Create Effective Advertising
Strategic Copywriting is a detailed howto guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers.
Specifications of Strategic Copywriting: How to Create Effective Advertising
|Publisher||Rowman & Littlefield Publishers|
|Number Of Pages||256|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: