Strategic Copywriting: How To Create Effective Advertising

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Brand: Rowman & Littlefield Publishers
SKU: DADAX074253068X
ISBN : 074253068X

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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are―or aren't―effective in attracting consumers.
Click here for PowerPoint Slides to accompany Strategic Copywriting
Author : Edd Applegate
ISBN : 074253068X
Language : English
No of Pages : 256
Publication Date : 9/27/2004
Format/Binding : Paperback
Book dimensions : 9.1x7.3x0.6
Book weight : 0.01

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