Strategic Management (13th Edition)

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Brand: Prentice Hall
SKU: DADAX0136120989
ISBN : 0136120989

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Author : Fred R. David
ISBN : 0136120989
Language : English
No of Pages : 704
Edition : 13
Publication Date : 1/26/2010
Format/Binding : Hardcover
Book dimensions : 11x8.6x1.4
Book weight : 0.04

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