Strategic Management: Concepts (13th Edition)

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Brand: Prentice Hall
SKU: DADAX0136120997
ISBN : 0136120997

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Author : Fred R. David
ISBN : 0136120997
Language : English
No of Pages : 384
Edition : 13
Publication Date : 2/5/2010
Format/Binding : Paperback
Book dimensions : 10.6x8.4x0.7
Book weight : 0.02

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