Strategic Management: Concepts And Cases

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Brand: McGraw-Hill Education
SKU: DADAX0078112737
ISBN : 9780078112737
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Strategic Management: Concepts and Cases

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision

Specifications of Strategic Management: Concepts and Cases

GENERAL
AuthorFrank Rothaermel
BindingHardcover
LanguageEnglish
Edition1
ISBN-100078112737
ISBN-139780078112737
PublisherMcGraw-Hill Education
Number Of Pages960
Publication Date2012-01-06
DIMENSIONS
Height10.7 inch.
Length7.9 inch.
Width1.4 inch.
Weight4.05 pounds.

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