Strategic Management: Concepts And Cases

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Brand: McGraw-Hill Education
SKU: DADAX0078112737
ISBN : 0078112737

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Author : Frank Rothaermel
ISBN : 0078112737
Language : English
No of Pages : 960
Edition : 1
Publication Date : 1/6/2012
Format/Binding : Hardcover
Book dimensions : 10x8.1x1.4
Book weight : 0.04

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