Strategic Marketing

Brand: McGraw-Hill Education
SKU: DADAX0078028906
ISBN : 9780078028908
Price:
$155.43

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Strategic Marketing

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Specifications of Strategic Marketing

GENERAL
AuthorDavid Cravens, Nigel Piercy
BindingHardcover
LanguageEnglish
Edition10
ISBN-100078028906
ISBN-139780078028908
PublisherMcGraw-Hill Education
Number Of Pages672
Publication Date2012-06-21
DIMENSIONS
Height10 inch.
Length8.3 inch.
Width1.2 inch.
Weight3.05 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: