Strategic Marketing: Creating Competitive Advantage

Brand: Oxford University Press
SKU: DADAX0199556601
ISBN : 9780199556601
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Strategic Marketing: Creating Competitive Advantage

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Specifications of Strategic Marketing: Creating Competitive Advantage

GENERAL
AuthorDouglas West, John Ford, Essam Ibrahim
BindingPaperback
LanguageEnglish
Edition2nd
ISBN-100199556601
ISBN-139780199556601
PublisherOxford University Press
Number Of Pages585
Publication Date2012-11-26
DIMENSIONS
Height7.5 inch.
Length9.6 inch.
Width1.1 inch.
Weight2.43 pounds.

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