Strategic Marketing: Creating Competitive Advantage

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Brand: Oxford University Press
SKU: DADAX0199556601
ISBN : 0199556601

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The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Author : Douglas West
ISBN : 0199556601
Language : English
No of Pages : 585
Edition : 2nd
Publication Date : 11/26/2012
Format/Binding : Paperback
Book dimensions : 9.69x7.4x1.1
Book weight : 0.02

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