Strategic Marketing For Non-profit Organizations (7th Edition)

135.15 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX013175372X
ISBN : 013175372X

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
Author : Alan R Andreasen
ISBN : 013175372X
Language : English
No of Pages : 504
Edition : 7
Publication Date : 10/20/2007
Format/Binding : Paperback
Book dimensions : 9.2x7.2x1
Book weight : 0.02

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