Strategic Marketing for Non-Profit Organizations (7th Edition)
For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Specifications of Strategic Marketing for Non-Profit Organizations (7th Edition)
|Author||Alan R Andreasen, Philip T. Kotler|
|Number Of Pages||504|
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