Strategic Marketing Management, 3rd Edition

Brand: Brightstar Media, Inc.
SKU: DADAX097900392X
ISBN : 9780979003929
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Strategic Marketing Management, 3rd Edition

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.

Specifications of Strategic Marketing Management, 3rd Edition

GENERAL
AuthorAlexander Chernev
BindingPaperback
LanguageEnglish
Edition3rd
ISBN-10097900392X
ISBN-139780979003929
PublisherBrightstar Media, Inc.
Number Of Pages260
Publication Date2008-07-01
DIMENSIONS
Height9.25 inch.
Length7.52 inch.
Width0.55 inch.
Weight0.7 pounds.

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