Strategic Marketing Management, 3rd Edition

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Brand: Brightstar Media, Inc.
SKU: DADAX097900392X
ISBN : 097900392X

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This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.
Author : Alexander Chernev
ISBN : 097900392X
Language : English
No of Pages : 260
Edition : 3rd
Publication Date : 7/1/2008
Format/Binding : Paperback
Book dimensions : 9.1x7.4x0.3
Book weight : 0.01

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