Strategic Marketing Problems: Cases And Comments (11th Edition)

33.00 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0131871528
ISBN : 0131871528

Domestic Shipping:$5.95
International Shipping: Add $20.
Qty: - +
   - OR -   

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.

Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs.

For marketing executives and professionals.

Author : Roger Kerin
ISBN : 0131871528
Language : English
No of Pages : 736
Edition : 11
Publication Date : 9/30/2006
Format/Binding : Hardcover
Book dimensions : 11x8.6x1.3
Book weight : 0.04

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: