Strategic Marketing Problems: Cases And Comments (11th Edition)

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Brand: Prentice Hall
SKU: DADAX0131871528
ISBN : 9780131871526
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Strategic Marketing Problems: Cases and Comments (11th Edition)

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Specifications of Strategic Marketing Problems: Cases and Comments (11th Edition)

GENERAL
AuthorRoger Kerin, Robert Peterson
BindingHardcover
LanguageEnglish
Edition11
ISBN-100131871528
ISBN-139780131871526
PublisherPrentice Hall
Number Of Pages736
Publication Date2006-09-30
DIMENSIONS
Height11.28 inch.
Length8.68 inch.
Width1.34 inch.
Weight3.75 pounds.

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