Strategic Marketing Problems: Cases And Comments (12th Edition)

Brand: Prentice Hall
SKU: DADAX0136107060
ISBN : 9780136107064
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Strategic Marketing Problems: Cases and Comments (12th Edition)

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

  Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy

MARKET
: Relevant information and case studies for marketing executives and professionals.

Specifications of Strategic Marketing Problems: Cases and Comments (12th Edition)

GENERAL
AuthorRoger Kerin, Robert Peterson
BindingHardcover
LanguageEnglish
Edition12
ISBN-100136107060
ISBN-139780136107064
PublisherPearson
Number Of Pages744
Publication Date2009-08-14
DIMENSIONS
Height11.15 inch.
Length8.74 inch.
Width1.15 inch.
Weight1.58 pounds.

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