Strategic Marketing Problems: Cases And Comments (12th Edition)

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Brand: Prentice Hall
SKU: DADAX0136107060
ISBN : 0136107060

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

  Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy

: Relevant information and case studies for marketing executives and professionals.

Author : Roger Kerin
ISBN : 0136107060
Language : English
No of Pages : 744
Edition : 12
Publication Date : 8/14/2009
Format/Binding : Hardcover
Book dimensions : 9.13x6.57x1.11
Book weight : 0.02

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