Strategic Thinking: An Executive Perspective

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Brand: Prentice Hall
SKU: DADAX0130209953
ISBN : 0130209953

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For graduate and executive level courses in Strategic Management and Strategic Thinking. Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy-an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.
Author : Cornelis A. DeKluyver
ISBN : 0130209953
Language : English
No of Pages : 176
Edition : 1st
Publication Date : 2000-01
Format/Binding : Paperback
Book dimensions : 9.1x6.9x0.6
Book weight : 0.01

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