Strategic Writing: Multimedia Writing For Public Relations, Advertising And More (2nd Edition)

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Brand: Pearson
SKU: DADAX0205591620
ISBN : 0205591620

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Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines.

Author : Charles Marsh
ISBN : 0205591620
Language : English
No of Pages : 272
Edition : 2
Publication Date : 7/19/2008
Format/Binding : Spiral-bound
Book dimensions : 9.1x7.8x0.6
Book weight : 0.02

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