Strategy As Action: Competitive Dynamics And Competitive Advantage (strategic Management Series)

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Brand: Oxford University Press
SKU: DADAX0195161440
ISBN : 0195161440

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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Author : Curtis M. Grimm
ISBN : 0195161440
Language : English
No of Pages : 288
Edition : 1
Publication Date : 8/25/2005
Format/Binding : Hardcover
Book dimensions : 9.4x6.1x1.1
Book weight : 0.01

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