Study Guide to accompany Principles of Marketing
The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.
Specifications of Study Guide to accompany Principles of Marketing
|Number Of Pages||408|
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