Study Guide To Accompany Principles Of Marketing

Brand: Prentice Hall
SKU: DADAX0132389878
ISBN : 9780132389877
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Study Guide to accompany Principles of Marketing

The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

Specifications of Study Guide to accompany Principles of Marketing

GENERAL
AuthorPhillip Kotler
BindingPaperback
LanguageEnglish
Edition12th
ISBN-100132389878
ISBN-139780132389877
PublisherPrentice Hall
Number Of Pages408
Publication Date2007-04-28
DIMENSIONS
Height10.92 inch.
Length8.24 inch.
Width0.82 inch.
Weight2.07 pounds.

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