Technology And Customer Service: Profitable Relationship Building (neteffect Series)

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Brand: Prentice Hall
SKU: DADAX0130989908
ISBN : 0130989908

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Addressing the use of current technology in building customer loyalty, this practical, easily readable book explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways. It teaches how to surprise customers with pleasant experiences, enabling companies to increase profitability. This book covers the following topics: success and customer loyalty, customer turnoffs and expectations, using technology as a loyalty-building enabler, and the management of that technology. For customer support representatives, help desk analysts, technical support staff, and other customer care professionals.

Author : Paul R. Timm
ISBN : 0130989908
Language : English
No of Pages : 208
Publication Date : 5/13/2004
Format/Binding : Paperback
Book dimensions : 9.14x7x0.43
Book weight : 0.01

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