Tested Advertising Methods (5th Edition) (prentice Hall Business Classics)

66.86 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0130957011
ISBN : 0130957011

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The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Author : Caples
ISBN : 0130957011
Language : English
No of Pages : 304
Edition : 5th
Publication Date : 6/25/1998
Format/Binding : Paperback
Book dimensions : 8.9x5.91x0.71
Book weight : 0.01

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