Tested Advertising Methods

121.23 Brand New 5 In stock! Order now!
Brand: Prentice Hall Trade
SKU: DADAX0139068910
ISBN : 0139068910

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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Author : John Caples
ISBN : 0139068910
Language : English
No of Pages : 318
Edition : 4th Rev
Publication Date : 1980-06
Format/Binding : Paperback
Book dimensions : 8.3x5.3x1
Book weight : 0.01

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