Tested Advertising Methods

Brand: Prentice Hall Trade
SKU: DADAX0139068910
ISBN : 9780139068911
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Tested Advertising Methods

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Specifications of Tested Advertising Methods

GENERAL
AuthorJohn Caples
BindingPaperback
LanguageEnglish
Edition4th Rev
ISBN-100139068910
ISBN-139780139068911
PublisherPrentice Hall Trade
Number Of Pages318
Publication Date1980-06
DIMENSIONS
Height8.25 inch.
Length1 inch.
Width5.25 inch.
Weight0.79 pounds.

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