The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk

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Brand: Harpercollins
SKU: DADAX088730592X
ISBN : 088730592X

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Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. Tour.
Author : Al Ries
ISBN : 088730592X
Language : English
No of Pages : 143
Edition : 1st
Publication Date : 1993-01
Format/Binding : Hardcover
Book dimensions : 8.3x5.7x0.8
Book weight : 0.01

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