The Brand Gap: How To Bridge The Distance Between Business Strategy And Design

Brand: New Riders Press
SKU: DADAX0735713308
ISBN : 9780735713307
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

style="margin: 0px;">THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand

Specifications of The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

GENERAL
AuthorMarty Neumeier
BindingPaperback
LanguageEnglish
Edition1st
ISBN-100735713308
ISBN-139780735713307
PublisherNew Riders Press
Number Of Pages192
Publication Date2003-01-24
DIMENSIONS
Height8 inch.
Length5.28 inch.
Width0.52 inch.
Weight0.53 pounds.

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